Ringtons has been a tea manufacturing business based in Newcastle, England since 1907. It initially delivered tea across the UK through a door-to-door service. With over a quarter of a million customers today, this distribution method is of course still used.
THE SEARCH ENGINE OPTIMISATION STRATEGY AIMS TO POSITION RINGTONS AT THE TOP OF PAGE ONE OF GOOGLE SEARCHES.
It supplements online store sales of Ringtons Beverages, the wholesale division of the business. This supplies a range of tea, coffee, biscuits, machines and other supplies such as crockery and disposable cups to the hospitality trade.
The Blumilk Digital team started working with the Ringtons wholesale division in 2014 to improve Ringtons Beverage’s ranking on website searches. The roll out of a Search Engine Optimisation (SEO) strategy has started. The aim is to position Ringtons at the top of page one of internet searches for the services and products sold. The strategy is rolling out over a six to twelve months period.
May 18, 2015