NORTHUMBERLAND NATIONAL PARK
The Sill is an exciting £11.2 million project at Once Brewed on Hadrian’s Wall, the world heritage site in North East England. Named and branded by Blumilk as The National Landscape Discovery Centre we added an associated strapline – Explore, Learn, Eat, Play, Stay. This reflects what the Centre will offer potential visitors when open. Our aim was simple – to create a brand that positioned the project as one of UK and global significance.
It is a joint project of Northumberland National Park and the UK’s Youth Hostels Association; a YHA hostel will be a key part of the new development. The Sill will welcome new visitors and inspire current and future generations to celebrate and enjoy the incredible landscape of the National Park.
A NET INCREASE OF £3M TO THE ECONOMY OF NORTH EAST ENGLAND.
It is predicted that the long-term benefits of The Sill will be a net increase of £3m to the economy of North East England. More than 100,000 visitors are expected each year and around 200 new jobs created directly and indirectly as a result.
The branding project involved developing naming options and creative design ideas, presentations to the Board of the National Park Authority and a range of one to one and group consultations. These explained The Sill and gauged reaction to naming and branding ideas.
April 7, 2015