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DUPONT TEIJIN FILMS

In 2011, we reviewed the business brand identity of Dupont Teijin Film (DTF), for the company’s Global Innovation Centre located in Teesside, North East England.

DTF has a heritage in polyester film development and manufacturing which stretches back over 50 years. They have a track record of innovation and a wealth of experience in the industry. For starters, at least one person in four in the world carries a DTF product – Chinese ID cards are coated in DTF film.

THEY REALLY LISTENED TO OUR ISSUES WITH THE CURRENT BRAND AND TOOK ON BOARD THE KIND OF IDENTITY WE WANTED TO ACHIEVE.

European Communications Manager, Dupont Teijin Films

The Global Innovation Centre was aware that the image presented by DTF internationally fell far short of portraying them as a world leader. The brand review we completed had to recognise the brand guidelines current at that time. Despite the restrictions of the guidelines, we created a style that successfully transformed the look and feel of the company to its worldwide customers, both existing and potential.

The European Communications Manager at DuPont Teijin Films said: “The Blumilk creative team came in to meet us and they really listened to our issues with the current brand and took on board the kind of identity we wanted to achieve. A week or so later they returned with great creative ideas of how we could differentiate the sectors but still harness and align them within a new, core DuPont Teijin Films brand.

“Everything from brochures, exhibition material, website design and vehicle livery through to corporate gifts, factory signage and interiors were covered. Most importantly Blumilk worked within the budget we stipulated and offered us a selection of three or four different design scenarios at a range of price points.

THEY RETURNED WITH GREAT CREATIVE IDEAS OF HOW WE COULD DIFFERENTIATE THE SECTORS

European Communications Manager, Dupont Teijin Films

“Because the Blumilk team were so creative, professional and pleasant to work with, we have continued to work with them for the last four years on all aspects of our brand identity. The team are proactive in keeping us up to date with new materials and products they think would be useful for us. Equally they aren’t afraid to explain why they believe a product, new look or a marketing suggestion might not be in our best business interests. As a result we trust them implicitly as brand guardians, we’re very happy with their work and we look forward to continuing and developing our business relationship.”

Website: www.dupontteijinfilms.com/

April 10, 2015