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BLACK COUNTRY PARTNERSHIP NHS FOUNDATION TRUST

The Black Country Partnership is an NHS England Mental Health Foundation Trust. It exists to improve health and well-being for people across the England’s Black Country region. In Sandwell and Wolverhampton, England the Trust cares for people with mental health needs.

Specialist health services for people with learning disabilities are provided in Dudley, Walsall, Sandwell and Wolverhampton. There’s also a community healthcare services for children, young people and families in Dudley.

WE ARE DELIGHTED WITH THE CAMPAIGN AND THE SUCCESS OF THE WEBSITE. IT IS REALLY ENCOURAGING TO SEE THE RESPONSE THAT WE HAVE RECEIVED TO THE CAMPAIGN FROM STAFF ACROSS THE REGION.

Programme Manager, Black Country Partnership NHS Foundation Trust

The Partnership recognises that people with learning difficulties often get a poor level of service from clinicians and other medical staff in doctors’ surgeries and hospitals. And, has taken steps to put things right by tackling the underlying causes head on.

Blumilk were asked by the Trust to develop an awareness raising campaign for healthcare staff across England’s West Midlands region. This followed a successful similar campaign developed by Blumilk for North East England. The West Midlands campaign lead message was – Understanding Learning Difficulties, Improving Service Levels.

The campaign roll out included a range of marketing collateral, posters, powerpoint templates and various materials for the launch event late 2014.

An education resource prepared by Keele University in Staffordshire, England acts as the focal point for the campaign – Learning Disability Made Clear.

Website: www.bcpft.nhs.uk/

April 10, 2015