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AKZO NOBEL

We are the creative partner of two divisions of Akzo Nobel, the Dutch multinational employing 50,000 employees in the fields of decorative paints, performance coatings and specialty chemicals.

One of a range of projects we have completed for the company was a campaign to tackle Health and Safety issues faced around the world. Global accident rates were reduced by 40% in just two years as a result. Our challenge was to tackle accidents caused by issues such as slips and trips, safe handling of equipment, use of equipment… A consistent message for each of the target areas had to be delivered in 19 languages.

40% REDUCTION IS ACCIDENTS SAVED $M

We adopted a visually strong brand image for the two-year campaign, which delivered a series of simple, short, high impact messages. We gave birth to a character affectionately known as ‘Akzodent’ that was the focal point of the campaign.

TOO PROVOCATIVE

We tested the characterisation around the Akzo Nobel world, pre launch. The feedback was interesting – Chinese workers thought Akzodent was too tall. The Middle East said he/she was too provocative. USA said – too slim. As creative partner to the Company, we’ve also been involved in a wide range of external and internal communication projects – brochures, reports, magazine design, computer software design and advertising campaigns.

Website: www.akzonobel.com/

April 10, 2015